American Enterprise Speech Contest
- SPEECH DEVELOPMENT is the way the speaker puts ideas together so the
audience can understand them. The speech is structured around a purpose, and
this structure must include an opening, body and conclusion. A good speech
immediately engages the audience's attention and then moves forward toward
a significant conclusion. This development of the speech structure is
supported by relevant examples and illustrations, facts and figures, delivered
with such smoothness that they blend into the framework of the speech to present
the audience with a unified whole.
- EFFECTIVENESS is measured in part by the audience's reception of the
speech, but a large part is your subjective judgement of how the speech came
across. You should ask yourself such questions as "Was I able to determine
the speaker's purpose?" "Did the speech relate directly to that purpose?"
"Was the speech subject appropriate for this particular audience?" "Is the
theme on American Enterprise?"
- SPEECH VALUE justifies the act of speaking. The speaker has a
responsibility to say something meaningful and original to the audience. The
listeners should feel the speaker has made a contribution to their thinking.
The ideas should be important ones, althought this does not preclude a humorour
presentation of them.
- PHYSICAL presentation of a speech carries part of the responsibility for
effective communication. The speaker's appearance should reinforce the speech,
whether profound, sad, humorous, instructional. Body language should support
points through gestures, expressions, and body positioning.
- VOICE is the sound that carries the message. It should be flexible,
moving from one pitch level to another for emphasis, and should have a variety
of rate and volume. A good voice can be clearly heard and the words easily
- MANNER is the indirect revelation of the speaker's real self as the
speech is delivered. The speaker should speak with enthusiasm and assurance,
showing interest in the audience and confidence in their reactions.
For More information, contact Kent Bierley at (937) 257-4694,
or Email the chapter.
- APPROPRIATENESS of language refers to the choice of words that relate to
the speech purpose and to the particular audience hearing the speech. Language
should promote clear understanding of thoughts and should fit the occasion
- CORRECTNESS of language ensures that attention will be directed toward
what the speaker says, not how it is said. Proper use of grammar and correct
pronunciation will show that the speaker is the master of the words being
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This page updated on 3/03/04.